Planning For New Markets

Planned and assisted start up for Jenny Robin Knitwear

We have worked closely with Jenny Robin International Knitwear since 2005. This company imports and distributes mid market knitwear manufactured in China.

The initial brief was to plan and implement the company’s market entry strategy, in particular identifying good target customers. The company now has a good customer base. We have also assisted with the financial management of the business which has been building its sales successfully and is profitable.

Results:

Market penetration; Sales; and Profitability.